This project turned 12 weeks on June 13, which means Iโm officially describing it in โmonthsโ versus โweeks.โ
Thatโs a crazy milestone by itself. But whatโs even more astounding to me is that BirdDog already hit the readership, engagement and audience-reach milestones I had tentatively targeted for September.
I couldnโt be more excited about that.ย
There are some intriguing pieces, and collaborations, in the queue โ including one about what this primary and general election forecast for the stateโs political culture.
Those take time โ as does thinking through how to scale BirdDog and decide on an underlying business model. ย If there was an obvious strategy for journalism then this experiment, and many more around the country, wouldnโt be happening.
Based on the time spent and resulting growth over the last three months, I think there could, perhaps, be a future for it.
Now it’s really time for biz development.
Iโm evaluating a variety of structures, models and events โ and frankly, thatโs the fun part right now. If you want to talk about how to work with or partner on an event or just hear more about what this is and why โ donโt hesitate to be in touch. A lot of my time these days is spent talking with people about their interest in and potential support for something like this.
Phase II will see the email strategy migrate to one email on Sunday with a link to original pieces as well as โThe Weekenderโ โ which you all have really taken to. If thereโs something earth shattering I want to get to you faster, Iโll send an extra email. Posts will continue to go up on the website a couple of times during the week so keep checking Twitter, LinkedIn, Facebook, or www.readbirddog.com.
I didnโt know what to expect when I clicked send on the first email on March 21. Itโs exceeded all my expectations so welcome to the next part of the journey.
Keep reading!
Holly |ย contact@readbirddog.com
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